Market Development Funds

Available for our Silver-Level LaarsPro Members

For the 2018-2019 Heating Season, Laars Heating Systems will match our Silver-level members investment of $500 in Market Development Funds (MDF) to be used in one of three digital advertising programs. 

All digital advertising programs will be

  • Geo-targeted to the contractor's area of coverage 
  • Branded with the contractor's logo and business name
  • Drive homeowners to a landing page of the contractor's choosing

Upon sign-up for the Silver-Level program, you will be guided through the MDF allocation process where you will select the program that best suits your needs. After marketing program selection, one of our marketing representatives will contact you to finalize the digital campaign.




Digital Advertising Programs

MDF Funds can be allocated to one of three digital advertising platform programs

Facebook Display Advertising

Facebook is one of the most efficient ways to advertise online. Ad formats are designed to capture attention and prompt action. They offer creative flexibility, work across devices and are built to help you reach your goals. With a few clicks, you can run ads across Facebook, Instagram, Audience Network, and Messenger on mobile and desktop.


Google Ad Network Display Advertising

With millions of websites, news pages, blogs, and Google websites like Gmail and YouTube, the Google Display Network reaches 90% of Internet users worldwide. With specialized options for targeting, keywords, demographics, and remarketing, you can reach more customers by encouraging them to notice your brand, consider your offerings, and take action.


Pandora Internet Radio

Pandora has been personalizing the listening experience for over a decade, developing first-in-class methods to cultivate quality audiences for advertisers. Listeners enjoy Pandora wherever and whenever they like - on over 1,800 connected devices and over 190 car models - for effortless connectivity. With over 78M active people persistently logged-in on a monthly basis, Pandora observes over 1 billion data points every day and ensure their partners are engaging with the most relevant, high-value audiences.