The LaarsPro Program was created to reward the residential contractors and installers whose businesses have embraced the Laars brand and residential products over the years and to introduce those products to a new generation of HVAC installers.

With benefits that are designed to help your business grow, becoming a LaarsPro Member is a smart step toward business success. To ensure your business receives the maximum benefits - there will only be one LaarsPro account per company.

Register to Become a Member of LaarsPro Today!


When you sign-up to become a Member of the LaarsPro Program you will be given Bronze-Level status. Our Bronze-Level LaarsPro members will receive the following benefits:

  • Extended Technical Support Hours – Monday through Friday 8am to 8pm
  • Access to financing programs for homeowners including:
    • 12 months 0% interest financing program through Fortiva
    • Quick on-line registration and approval
  • NEW: Custom Marketing Materials for your business
  • Training Programs conducted in your region or at our state-of-the-art training facility in Rochester, NH.
  • Access to – a rich resource of product information, training and sales tools to help you grow your business.
  • Rewards Program where you earn points for every Laars residential unit purchased and registered.  Points will be redeemable during the 2018-2019 Heating Season.
  • Sales Incentives for the 2018-2019 Heating Season
    • For the first 5 Laars FT units purchased and registered through the Qualifying Purchases portal – you’ll receive a FREE spare parts kit valued at $600
    • After each 10 Laars residential units purchased and registered through the Qualifying Purchases portal, you’ll receive a chance to Spin the online Laars Prize Wheel for a chance at a $2,500 prize!
  • Social Media Content automatically scheduled to your Facebook Business page
  • A LaarsPro Welcome kit filled with the tools and information you’ll need to get started.

Register to Become a Member of LaarsPro Today!

Our Silver-Level LaarsPro Members will receive the following benefits:

  • All of the benefits included at the Bronze-Level
  • Additional 1 year labor warranty coverage on residential products registered through the Qualifying Purchases portal
  • Access to Market Development Funds (MDF)!

For the 2018-2019 Heating Season, all of our Silver-Level LaarsPro Members can use Market Development Funds for one of three digital marketing programs

  • Pandora Internet Radio Advertising
  • Facebook Display Advertising
  • Google Ad Network Display Advertising


Make your way to one of the spots in our Silver-Level by registering your products and taking advantage of our marketing tools.  Our Silver-Level members are committed to Laars products and have a desire to grow their market and business.  Silver-Level status is achieved through recommendatin from your local Laars sales representative.  For the 2018-2019 Heating Season, marketing funds will be provided in a match.  Your $500 investment will be matched by Laars' $500 investment in your growth.

Register to Become a Member of LaarsPro Today!