The LaarsPro Program was created to reward the residential contractors and installers whose businesses have embraced the Laars brand and residential products over the years and to introduce those products to a new generation of HVAC installers.

With benefits that are designed to help your business grow, becoming a LaarsPro Member is a smart step toward business success. To ensure your business receives the maximum benefits - there will only be one LaarsPro account per company.

Register to Become a Member of LaarsPro Today!

When you sign-up to become a member of the LaarsPro Program you will be a Reward Member. We recognize that some members just want to belong to a program with no strings attached.  As a LaarsPro Rewards Member there is nothing required.  

LaarsPro Club Member status is achieved by accomplishing the following each heating season:

  • Register at least 6 qualifying units on LaarsPro
  • Complete the LaarsPro Level 1 online training 
  • Recommendation from your local Laars sales representative or Regional Sales Manager
  • If you register units but do not complete the training, you will remain at Reward level

As a Club Member, you receive the following benefits:

  • Access to financing programs for homeowners including:
    • As low as 12 months 0% interest financing program through Fortiva
    • Quick on-line registration and approval
  • Custom Marketing Materials for your business
  • Lead generation through Laars contractor finder
  • Access to Training Programs conducted in your region or at our state-of-the-art training facility in Rochester, NH.
  • Access to LaarsPro.com – a rich resource of product information, training and sales tools to help you grow your business.
  • Rewards Program where you earn points for every Laars residential unit purchased and registered.  
  • Sales Incentives 
    • For the first 5 Laars FT units purchased and registered through the Qualifying Purchases portal – you’ll receive a FREE spare parts kit valued at $800
    • For the first 5 Laars LT units purchased and registered through the Qualifying Purchases portal – you’ll receive a FREE spare parts kit valued at $600
    • After each 10 Laars residential units purchased and registered through the Qualifying Purchases portal, you’ll receive a chance to Spin the online Laars Prize Wheel for a chance at a $500 prize!
  • Extended Technical Support Hours – Monday through Friday 8am to 8pm
  • Social Media Content automatically scheduled to your Facebook Business page
  • A set of LaarsPro truck magnets

LaarsPro Premier Member status is achieved by accomplishing the following each heating season:

  • Register at least 12 qualifying units on LaarsPro
  • Complete the LaarsPro Level 2 online training.  If the training is not completed, you will remain at the lower level you have achieved.

As a Premier Member, you receive the following benefits:

  • All of the benefits included as a Club Member
  • Additional 1 year labor warranty coverage on residential products registered through the Qualifying Purchases portal

Make your way to the Premier Member level by registering your products and taking advantage of our marketing tools.  Our Premier Members are committed to Laars products and have a desire to grow their market and business.